The Minoans and Mycenaeans Essay - 842 Words

The Minoans and Mycenaeans were both from the Greek era. They differentiated quite a bit between each other. While the Minoans were peaceful people, the Mycenaeans were brutal and warlike. These two civilizations help the people of today learn about ancient culture. Although the two places were varied much from one another, the cultures wrote the most understandable historical evidence about themselves. This paper will tell how these close regions compared and contrasted. The Mycenaeans existed within the years of 2000 b.c. It began with the people settling around the coastal area to provide good agriculture. This coastal area being near the Mediterranean. The Mycenaeans came after the Minoans, and were strongly driven by war, unlike†¦show more content†¦These gods are still educationally known today. The Minoans were named after King Mino, and originated from the island of Crete, which was more Asian than it was European. This island was based around merchants and trades, the Minoans top quality. The civilization gained much power from sailing to nearby islands and mainlands while dealing with the people there. Crete was a very fertile farming land, that was perfect for growing props. Because the land was so plentiful with nutrients, it was easier for the Minoans to reproduce and create a larger population. Eventually the population became so large, the land was stripped of agriculture. People sailed to nearby islands of the Aegean Sea and began lives there as well. The culture of the Minoans spread throughout the lands, the religion, and their government also were spread. While spreading their knowledge, the civilization became very advanced sailors. They became exporters of wine, oil, jewelry and finely crafted works. The Minoans peaceful nature had them focusing on art. They excelled at pottery, and shaping stones into jewelry. The architecture on buildings were defined and well thought over as well. Along with art, they had a knack for writing, typically it helps us figure out what a civilizations history was like. The Minoans explained little about their way of life in their writings which were called Linear A, Linear B, and Phaestos Disc. However, Minoans religion was notShow MoreRelatedThe Myths And Rituals At Mycenaean And Minoan Sites1792 Words   |  8 Pagesin the twentieth century, helped to explain many existing questions about Homer s epics and provided archaeological evidence for many of the mythological details about gods and heroes. Unfortunately, the evidence about myths and rituals at Mycenaean and Minoan sites is entirely monumental, as the Linear B script was used mainly to record inventories, although certain names of gods and heroes have been tentatively identified. Secondly, visual sources sometimes represent myths or mythical scenes thatRead MoreSimilarities And Differences Between Minos And Mycenaean On The Sea By Trade Essay920 Words   |  4 Pagesrich economy on the sea by trade. Minos and Myce naean have some similar and different. The similar is they are both into building palaces. Palace of Minos at Knossos is one of evidence. It built between 1700 and 1300 B.C.E. Also enormous, once covering six acres and including 1,300 rooms, built around a central courtyard and several smaller courtyard. The builder saw like unknown from today but people still impresses and honor to this masterpiece. The Minoan built an unusual and distinctive type ofRead MoreGreek and Roman Architectural Influences in Modern Society Essay1335 Words   |  6 Pagesarchitecture. The first was the Minoan Period (3000-1200), during this time, the Minoan royalty and wealthy lived in great, palace-like houses, which contained a number of rooms, and were usually constructed around a central courtyard. Many of these palaces were at least two or more stories high, and they were connected by huge, elaborate staircases. The walls were typically made with a bright white stone, and faced with stucco for decora tive purposes. The grand Minoan Palaces reached their most cutting-edgeRead MoreAncient Mediterranean Art Essays1098 Words   |  5 Pagesthe Aegean can be divided into three major groups. First, the Cycladic culture (Early Bronze Age), second, the Minoan culture (Middle Bronze Age), and the last one, the Mycenaean culture (Late Bronze Age). Cycladic culture was developed on Crete prior than the coming of the Greeks, Minoan culture was active in the area of Crete, especially around the area at Knossos and Phaestos. Mycenaean was developed on the mainland Greece (Aegean Civilization). A. Historical Factor At the beginning of AegeanRead Morehis112 r3 Ancient Civilizations and the Greek World Matrix1457 Words   |  6 Pagesone government Egyptians had many farms and growing livestock to trade for their tools to make their food. Minoan Bronze age civilization, Minoan religion seems to have been based on the religion of the Neolithic peoples they conquered in moving to Crete. Bulls were sacred to the Minoans, and bull-leaping was a religious ritual. The labyrinth at Knossos is the best-known example of a Minoan temple. They also had many different kinds of languages like the hieroglyphic script, Linear A, which consistedRead MoreThe Minoan Civilization : An Aegean Bronze Age Civilization2164 Words   |  9 PagesThe Minoan civilization was an Aegean Bronze Age civilization that was rich with culture, art and architecture. They were so intellectually advanced for their time period, that they have made a significant contribution to the development of the Western European civilization. The Mycenaean civilization flourished in the late Bronze Age. Unlike the Minoans, the Mycenaeans were militaristic and more calculating people. They had very specific reasons behind their actions. Both civilizations had differencesRead MoreA Reflection On The Lost Palace Of Sparta1186 Words   |  5 PagesClassical Studies, I happened to found an interesting article on The Lost Palace of Sparta Possibly Uncovered in Live Science. My main reason for choosing this news story was because I have always been interested in Late Bronze Age Mycenaean Civilization, since Mycenaean culture appears to be connected with Homer s Iliad s Trojan War. Secondly, I took a course on Classical Archaeology as an undergraduate student in Classics. Therefore, I studied the nineteenth century archaeologist Heinrich SchliemannRead MoreThe Earth And It s Peoples1068 Words   |  5 PagesAegean world, Minoan and Mycenaean civilizations emerged. Minoan civilization on the island of Crete was influenced by eastern civilizations as shown in the textbook, â€Å"the distribution of Cretan pottery and other artifacts around the Mediterranean and Middle East testifies to widespread trading connections. Egyptian, Syrian, and Mesopotamian influences can be seen in the design of the Minoan palaces, centralized government, and system of writing† page 76, paragraph 3). Because Minoan civilizationRead MoreClassical Greek Architecture1848 Words   |  7 Pageshighly complex, deriving elements from the previous Greek cultures, but also introducing its own elements. In this order of ideas, it is important to note that the two important architectural styles of the Hellenic era belonged to the Minoan civilization and the Mycenaean civilization. The differences between the architectural styles of these civilizations are rather obvious, and these exist as a result of two important features. On the one hand, when developing its constructions, each civilization wouldRead MoreGeographical Location Of The Aegean World Essay1807 Words   |  8 Pagescoast of Anatolia. There are signs of earthquake damage at many Minoan sites and clear signs of both uplifting of the land and submersion of coastal sites due to tectonic processes all along the coasts. The Mycenaean citadel on Mainland Greece stands high above the Aegean Sea, surrounded by walls of stone so large they are called Cyclopean, as if only the mythic giant Cyclops could have moved them into place. Climate: Religion: The Minoans seem to have worshipped primarily goddesses, and their culture

Marketing communications strategy Free Essays

In the case, Benetton is using an offbeat and customer-centric marketing perspective in a highly saturated industry. In terms of retail clothing, there are high barriers in this market when it comes to getting a marketing message across to the inundated consumer. Therefore, what Benetton is trying to do, as shown in the case, is present itself as an outsider within this saturated market, in order to both appeal to the customer directly, and to confront them with issues of empowerment. We will write a custom essay sample on Marketing communications strategy or any similar topic only for you Order Now This is related to the chapter’s mention of â€Å"Customer Empowerment– Customization: when a company produces individually differentiated products, services, prices, and delivery channels in accordance to the consumer wants/needs† (Chapter 12). The case also involves issues discussed such as heightened competition (retail fashion being a very competitive industry), industry convergence, and disintermediation, or removing the middleman and going straight to the consumers in terms of getting across a fresh and unconventional marketing message. Success behind strategy The success behind Benetton’s marketing strategy is the ability of the company’s marketers to place the company in an outsider role, and also a role of post-modern commentary on culutre. Essentially, this says to the customer that by identifying with the unique or different postmodern advertising of Benetton, and its messages of political and social concern used in advertising, they are identifying with a lifestyle, not just a brand. This was one of the early strategies that was then taken to such extremes by other 80s competitors of Benetton like Swatch and even Nike: by positioning the mainstream retail fashion company in a counter-cultural socio-political position through advertising, the individuation of the consumer is assured, as they relate their own individuality or difference with the uniqueness of the advertising. This led to a lot of success for Benetton’s marketing. In short, the success behind Benettons marketing strategy is the company’s ability to place its unique and controversial advertising brand as a lifestyle as well as a fashion choice. Applying Benetton’s strategy to another retailer Depending on the fashion retailer and the brand awareness of the public, a similar marketing communication strategy to that of Benetton could be either a good move or a bad move. For a company that already has some degree of guerilla, socio-political or counter-cultural marketing in effect, such as a youth-brand company like Ecko or even a monolith with a lot of money to spend on assimilating youth culture, like Nike, it may be possible to make the marketing communications of Benetton a success. On the other hand, if the brand is something like Abercrombie Fitch, J. Crew, or Tommy Hilfinger, this is a company that relates its brand not to socio-political turmoil and controversy, but to conservatism and the idea of unchanging classic ideals of fashion. Therefore, for this type of retail fashion brand with a lot of conservatism in its image, it would be more difficult to successfully integrate a marketing communications strategy similar to that of Benetton. The consumer would not be able to make a logical connection between a brand like Abercrombie Fitch, and an image of high shock value controversy, which could relate to cognitive dissonance on the part of the consumer, which is something marketers tend to avoid. REFERENCE Benetton—case study. Chapters 12-14 How to cite Marketing communications strategy, Essays

Business Society and Planet

Question: Describe about the business society and planet. Answer: Introduction explaining the Case scenario Our group has successfully identified an instance of ethical dilemma concerning to labor issue in sweatshops of a leading company. The ethical concern dealing with this situation surrounds instances of labor abuse at the Asian manufacturing units of Nike, a leading name in the footwear, apparel and bag company. Louisa; who is a newly appointed Product line Manager for Nike Asian units; is also the protagonist of the case scenario. During her business trip to these manufacturing units with of aim of lowering the product line cost; she came across such labor abuse instances and finds herself in a difficult situation when required to make a rational decision with respect to the pros and cons and the exact question she ought to address. Individual Script (Role Play) Narrator: - In our role play; we take up a situation whereby we are addressing to the problems encountered by the workers at the inhumane practices and Sweatshops in the Asian manufacturing units of a global company; Nike. Louisa in this case performs the role of the protagonist; who is also the newly appointed Product Line Manager of Nike. This personality has bagged the position creating a persuasive impression to the Company administration with her dedicated performance as the assistant production manager and with her loyalty towards the welfare of the company ("Dedicated test facility verifies performance", 2012). However; within few days of continuing with her new role; something really serious makes her worried. On her business trip; she has encountered that major sweatshops are undergoing practices of abusing workers in the contract factories of Nike operating in some of the major Asian countries like Bangladesh, Indonesia, Vietnam and others. This situation keeps her complete ly bothered and disappointed and arouses her responsibility to take care of the issue and implement steps for its improvement. But biologically belonging to the group of Homo sapiens; she began questioning her conscience whether she is walking in the right track of improving the situation. Conscience: Our contract factories are undergoing malpractices. The workers are at the threat of making their ends meet despite of their well enough contribution towards their profession. This is not fair (Ogbebor Uruemu, 2015). The workers are the most important employees of the companies. How can they be exposed to physical and mental abuse? The factory owners are ought to follow the Workers Code of Conduct and take necessary care of the employees. Why arent they doing so? It is time for the company to do something. Louisa: But why should I bother myself for them? I am solely responsible to address Nike and work for its productivity and not for those workers working in the Sweatshops of Contract factories. Both my colleagues and the previous manager might be aware of it but choose to ignore. Conscience: no matter whether your previous managers cared or not. You holding the responsibility of the manager presently; it is your duty to care for your workers who help your company in making money at the cost of their sweat and hard work and ask your superiors whether they are aware of the issue or not (Banja, 2004). Cara: I am new to the post. It will create a bad impression to my workers and directors. If they dont agree to my instance; i might also be sacked. Conscience: you dont have to fear of losing your job as you are appointed for your caliber. Go ahead and share the issue with them. Adhere to your moral and ethical values that you have learnt all throughout your life till date. It is time to raise your voice against the exploitation of the factory workers. What if it would have been with someone from your family? Narrator: - Louisa decides going for her conscience and do something for the workers in pain. She organizes a meeting the following week with the Global Product Line Manager of Nike, Mr. Andy. (After a week at the meeting scenario) Louisa: Good morning Andy, How are you doing? Mr. Andy: I am doing well; what about you? Do you like your new position? What is about your work? Louisa: Yes; everything is fine with the new role except one issue haunting me. This is something serious and has to be taken care of before letting it turn serious. Mr. Andy: What is it? Please feel free to share. Louisa: I have recently found that at the production units of our contract companies in Asia; there is something seriously mischievous going on. This deals with the issues of the sweatshops of these contract companies; where the workers are facing threat to their personal welfare. Contractors are not following the code of conduct and are massively exploiting these workers both physically and verbally (Wolf, Delao, Perhats, 2014). There are also too low paid. More surprisingly; despite of the law strictly abolishing child labors; most of these sweatshops have employed child labors. However on a reverse note; those who are being paid low; in a way contribute totally to our payments and helps in uplifting our company image. I feel it is time for us to do something for them because only the same can help us retain our brand image and product quality. Mr. Andy: - I wasnt at all aware of it. Neither any of the employees knew of the same in the past days. Thank you for bringing this instance to my view. You are so truly regarded as an active company employee. I will discuss this matter soon with the board of directors and find out relevant ways to solve it which you also shall be a part of. Applying the Giving Voice to Values Framework Ethical Dilemmas This situation deals with an instance where a person enjoys the option of selecting only one option of two; both being morally correct and ethical. Defining ethical dilemmas, these situations deals with cases where a person encounters various options but none fitting the exact need of their condition helping them with an opportunity to make the correct decision (Cohen, 2007). Code of conduct, social norms, religious concerns; all form part of giving birth to situations of ethical dilemma. Non-maleficence, justice and Beneficence constitute the major values of ethics. Types of Ethical Dilemmas Before getting into the discussion of ethical dilemma encountered in the case scenario; it is important to know about the types of ethical dilemma prevailing ("Ethical dilemmas study", 2015). Truth Vs. Loyalty: Any person in a particular position is encountering a problem pertaining to a part of the workplace or anywhere else and knows that the situation is serious sand needs quick action but finds himself or herself in a dilemma between the obligations and promises attached to im/or by her role with the honesty and integrity of the situation (HongSik Park, 2011). Individual vs. Community: Such situation of dilemma finds an interaction or merging of the personal interest with the interest of the community where one has to give up either the personal or few terms against the interest of more people i.e. community (Herben Goldberg, 2013). Short term Vs. Long Term: this situation of dilemma deals with future outcomes being dependent on present results; especially future investment whereby a person seeks long term benefits against present profit (Kim, Yang, Hwang, 2014). Justice vs. Mercy: while mercy refers to a situation of being compassionate or forgiving with little or no punishment; Justice strictly adheres to strict and reasonable punishment. When we encounter something wrong and make a leap informing the concerned body about the same is referred to as justice; whereas mercy refers to forgiving a person because of your own shake or any personal relationship despite of knowing his crime (Rothchild, 2011). Ethical Dilemmas in the case scenario Truth vs. Loyalty: Louisa is found in the state of dilemma as if she avoids the situation without paying necessary attention; she will be supporting the truth and will be questioned by her conscience whereas if she discuss the matter or reveal it; she will become disloyal to her company which is helping her to earn bread and butter (Charles, 2014). Individual vs. Community: Fearing of losing jobs; all the workers at the factories of the Nikes Contract companies in Asia are working at low wages and harsh workplace environment. Louisa is in dilemma whether to make these workers aware of their rights and work place rules or to remain silent like most other companies. Short term vs. long term: If Louisa takes the short term benefits in mind; then her company as well as the contract companies will be able to earn high profit and keep growing but the situation will get reverse in near future with both encountering loss due to workers dropout (Charles, 2014). Justice vs. Mercy:The dilemma keeps Louisa haunting whether to report about the case to her higher authorities or remain silent and let things go as it is. Stake for the Key Parties The stakeholders are Company, customers, stake-holders, Louisa, Mr. Andy and the Employees. Customers:There is a high tendency for the customers to step back and boycott the product on encountering the company being involved with such malpractices Company: The brand name or goodwill of the company will be at threat and it might lose the investors as well as the customers trust (Faucher, 2014). Stake holders: - The Company will lose out the profit and encounter loss if the customers boycott the product because such will bring down the interest of the companys stakeholders. Louisa:- All the moral and ethical values of Louisa are at stake besides her relationship with her employees and her own individuality. Her job is also at a stake if her views collide with Mr. Andy. John: He might also end up losing his job upon being caught by the Board of Directors that such practices are in existence despite of his leadership. Employees: The standard of living and health of the employees are at a stake because of their long hour works and low payment (Faucher, 2014). They are working for the company at the cost of their happiness. Reasons and Rationalizations The unethical or malpractice in our daily lives; at our workplace and educational institutions are easily defended by rationalizations and reasons which create a barrier in sound judgment. There are instances where unethical persons have a tendency to favor such a situation by raising up arguments in favor of any unspoken beliefs or questionable moral values relating to an individual or any organization (Hoffmann, 2013). Taking such situations into concern; here are few rationalizations or reasons which Mr. Andy can raise to against Louisas view upon her confrontation with him regarding the same: Personal Reflection operating their factories in third world countries have become a recent trend among multi-national companies these days to encounter more profit (Czarniawska, 2015). Not only is Nike indulged with such; but there are many other internationally recognized companies who make sale of their product to Asian Countries with the help of contract companies. So Louisa has nothing to feel guilty about. Doing Good: So far as Louisa is concerned about the companys welfare; it is better to stay silent about such matter as till date the company has been able to maximize its success quotient with maximum profit and wealth of the shareholders by simply reducing the production cost ("Case presentations", 2009). On an addition; the extension of business operation by multinational companies in the third world countries; contributes to the increase in their GDP thereby uplifting the countrys economic condition. Mutually Beneficial: Sweatshops equally contribute to the welfare of the company as well as the welfare of the workers. It earns them livelihood and uplifts them from poverty. Because of the exchange rate; estimations say that workers working in factories of developing countries are paid much higher compared to those of indulged in some other profession in the same country. There wages are thus ethical as they enjoy better lifestyle than those working for local industries ("Explore Mutually Beneficial Partnership Ideas", 2016). Again they have a job than not having a job at all. Then what is Louisas point to protest when both parties are reluctant to carry with the terms? Locus of Loyalty:Bound to her work agreement; the main intention of Louisa is to look after the welfare of the company which calms her loyalty (Leisen Pollack, 2013). Therefore she should concentrate on her duty for the company than worrying about the foreign workers. Part of job: Andy sharing a high post; can order Louisa to stop worrying about such complicated issues as its not her part of job. Counter arguments to reasons and rationalizations Louisa can take a step to make Andy remember of the Workers Code of Conduct that clearly states that all the factories in operation are subjected to follow these working standards (Nelson, 2005). Such standards includes no-discrimination upon sex, caste, creed and race; anti-harassment both verbally and physically; safety and health; voluntary employment and others. Andy can be persuaded by Louisa by making him understand that though the prevalent work condition in the sweatshops of the Asian contract companies is profitable in the short run; in the long run the same situation will bring up huge loss for the owner company with the same losing its brand name (Rubenstein, 2014). The companys practices thus cannot be advantageous since it is hampering both the welfare of itself and the workers involved; by paying them low wages and forcing them to work under unhealthy workplace environment (Nelson, 2005). Louisa can make Andy aware that if the master company Nike does not take any action now; in the coming days the international as well as national compliance and regulatory bodies might turn up taking action against the company putting its brand name under stake (Rubenstein, 2014). Such a situation will be worse with more than thousands of workers losing their jobs. Most powerful counter argument Manual labor is the most important asset of any company even after industrial revolution. In such a context; standing away from eth case resembles supporting the prevalent situation of the workplace and under estimating the rights and dignity of the workers. One should remember that it is not ethical to treat human beings as a mean to attain ends; but to treat a ends in itself (Richman Reynolds, 2013). Thus being a reputed company; it is the duty of Nikes authority to take up appropriate measure to uplift the condition of the workers. Such counter argument should be addressed to Mr. Andy upon his raising rationalizations and reasons for supporting the scenario. Conclusion We all face some instances upraising our ethical dilemma in our daily life. While for some such a situation might arise at their workplace; for few others such condition might pop up their personal life and we face a challenge solving the situation skillfully. Unfortunately most fearing of further problems; avoid listening to conscience and chose decisions based on mercy. However; in this case; Louisa despite of keeping her job at stake; chose to skillfully handle the situation and counter reason her points to her boss successfully persuading him to look after the matter. He promised Louisa to discuss the matter with the Board of Directors so as to take their help for improving the workplace situation for these workers working in the sweatshops of the contract companies. References Banja, J. (2004). Obesity, responsibility, and empathy.The Case Manager,15(6), 43-46. Case presentations. (2009).Journal Of Neurology, Neurosurgery Psychiatry,80(11), e2-e2. Charles, B. (2014). Ethical Dilemmas in Managed Care.Professional Case Management,19(6), Cohen, M. (2007).101 ethical dilemmas. London: Routledge. Czarniawska, B. (2015). After Practice: A Personal Reflection.Nordic Journal Of Working Life Dedicated test facility verifies performance. (2012).World Pumps,2012(12), 8. Ethical dilemmas study. (2015).The Pharmaceutical Journal. Explore Mutually Beneficial Partnership Ideas. (2016).Successful Fundraising,24(4), 6-6. Faucher, F. (2014). Leadership Elections: What is at Stake for Parties? Herben, T. Goldberg, D. (2013). Community assembly by limiting similarity vs. competitive hierarchies: testing the consequences of dispersion of individual traits.J Ecol,102(1), 156-166. 3), 214-222. Kim, K., Yang, H., Hwang, J. (2014). Comparison of Long-term Surgical Outcomes of 2-muscle Surgery in Children With Large-angle Exotropia: Bilateral vs Unilateral.